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Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain where...
Business-to-business (B2B or, in some countries, BtoB or B4B) refers to trade and commercial activity where a business sees other businesses as its customer base. This typically occurs when:
B2B is short for “business to business.” It’s a business model in which the companies involved create products and services for other businesses and organizations. B2B companies can include...
B2B, or business to business, is a business model where companies sell products and services to other businesses, rather than directly to consumers. If your customer is another business—whether they’re buying to resell, fulfill, distribute, or operate—you’re in B2B territory. Most people think of software companies when they hear B2B.