Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...
NEW YORK, Oct. 30, 2018 /PRNewswire/ -- Targeted TV specialist Centriply, announced today a collaborative effort with Experian to help brands maximize their linear TV campaigns. The agreement between ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa.