Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...
One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...
I regret to inform you that the go-to-market playbook you've been planning around is dead. Gone are the days when SEO, app store optimization, PR and some social media ads were enough to launch your ...
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