Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. Download your free Quick Start Worksheet.

Apr 14, 2025 · Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO …

Looking to get started with SEO right away? The Quick Start Guide from the Beginner's Guide to SEO provides a checklist to jumpstart your SEO strategy.

Before you can help a business grow through search engine optimization, you first have to understand who they are, who their customers are, and their goals. This is where corners are often cut.

The Beginner's Guide to SEO Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns.

For true beginners, this chapter gives you a baseline for what SEO is, why it matters, and how you should frame your thinking around it going forward.

On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization.

You will learn how modern SEO fits into your digital strategy and the foundational concepts you'll need to organize your research. By the time you complete this class, you will understand the core …

To help you get a handle on SEO vocabulary and jargon, we've compiled this comprehensive SEO glossary with definitions and helpful links. You might want to bookmark this page for future reference!

In order to show up in search results, your content needs to first be visible to search engines. It's arguably the most important piece of the SEO puzzle: If your site can't be found, there's no way you'll …